Pocketprose
Designed an app to educate about and encourage the benefits of routine writing based on the effects of writing, habit-forming psychology, and user testing. A warm yellow creates an inviting experience, and loose illustrations encourage imperfection.
Project Scope
User Research, Ux and UI Mobile App Design, Brand Design, and Illustration
Year
Fall and Spring 2019–2020
Researched existing writing apps to identify pain-points and identify opportunities where the current market had gaps.
Product Brainstorm
Deep dive into research on different types of writing and their benefits. Created user personas to develop empathy and cast a wide net of potential users. Crafted storyboards to brainstorm potential features, benefits, and pain-points. Iterated and user tested on wireframes to explore onboarding workflows, gamification, and more.
Process
Brand
Identity
Created brand and style guidelines built around the product.
